OUR PHILOSOPHY
Boldness, creativity and a thirst for challenges are what power our group. As flavouring pioneers, we strive daily to imagine, design and make beverages that are natural and eco-friendly while also being in tune with consumers’ preferences.
This ambition is now embodied by the birth of our movement: DRINK DESIGN®. A desire to design tomorrow’s drinks through a movement that elevates mixology into a discipline of excellence. A hallmark of French art de vivre.
Today, we are cultivating this legacy and our founding values: Create – Inspire – Transmit.
Our CSR programme, Shake your TALENTS, cements these commitments. We are both human- and eco-centric, to better prepare for the future.
PIONNIER DE L’AROMATISATION
Tout commence le jour où Philibert ROUTIN, herboriste de génie, élabore un savant assemblage de 35 plantes et épices des Alpes. Naît alors le célèbre Vermouth de Chambéry en cette année 1883, devenu emblème intemporel de notre Maison.
Depuis, l’aventure ROUTIN ne cesse de gravir les sommets. Les années 50 et la construction des barrages alpins ouvrent les voies montagneuses et révolutionnent la vie des vallées. Dès lors, ROUTIN n’aura de cesse de se développer pour inscrire l’entreprise familiale dans la légende du goût.
Determined to turn flavour expertise into an art form, in the 1990s ROUTIN developed what would become a showcase and testing ground for this savoir-faire: Europe’s first sensory-analysis laboratory in the field of syrups. One of the lab’s earliest innovations was the AromaSensoris TM palette, a unique and exclusive tool that defines our syrups’ aromatic notes with ever-greater precision.
Ever since, our House has endeavoured to expand and harness this aromatic savoir-faire.
DRINK DESIGN
CENTER®
The beating heart of our House’s savoir-faire is the DRINK DESIGN CENTER®, a place for creating and transmitting our savoir-faire.
Flexing all their talents, our Master Syrup Maker and flavour-blending experts identify, define and compose the most complex aromas and tastes in an approach that is both scientific and polysensory: texture, colour, taste and smell. Through research and creative flair, they have elevated flavour creation into a full-fledged art – where accuracy, excellence and experience matter most.
The DRINK DESIGN CENTER® is also a training facility where bartenders and baristas discover a new vision of mixology, embrace new disciplines, and develop new skills. The facility also hosts foundation courses on sensory analysis and water conservation.
In this vibrantly immersive hotspot, creativity and polysensory experience reign supreme.
ROUTIN
WORLDWIDE
